Have you ever come across a health supplement online that seemed too cheap to be real? You’re not alone. In Singapore, unusually low-priced supplements are appearing more frequently on unofficial platforms – and while the savings may look tempting, the risks are real.
In this guide, we’ll explain how to identify counterfeit or diverted supplements, why pricing that looks too good to be true usually is, and what you can do to make sure you’re buying genuine, quality-assured products.
Why Are Fake or Diverted Supplements a Problem?
Not all supplement sellers source their products directly from manufacturers. Some operate through grey market channels – buying stock from third-party wholesalers, consolidators, or international resellers who may not follow proper storage, handling, or transportation standards.
This matters because health supplements are sensitive products. Probiotics need cold chain management. Omega oils degrade when exposed to heat. Vitamins lose potency over time if stored incorrectly. Even if a diverted product is technically “genuine,” there is no guarantee that it has been handled properly once it leaves the manufacturer’s authorised supply chain.
The result? You might be taking a supplement that looks right on the outside but has already lost its effectiveness – or worse, has been contaminated or tampered with.
How to Identify Genuine Supplements: 5 Warning Signs
Before purchasing any health supplement online, look out for these red flags:
1. Price is significantly lower than retail If a product is being sold at 30–50% below the official retail price, ask yourself why. Authorised distributors have agreed pricing structures with manufacturers. A dramatically lower price usually means the product has been sourced through unofficial channels.
2. Seller has no verifiable relationship with the brand Check the brand’s official website for a list of authorised distributors or retailers. If the seller isn’t listed, the product may not come with any quality guarantee.
3. Missing or inconsistent packaging Look for signs of repackaging — mismatched labels, missing batch numbers, no expiry date, or packaging that looks different from what’s shown on the brand’s official site.
4. No after-sales support or product information Authorised sellers can answer questions about dosage, ingredients, interactions, and storage. If the seller can’t provide this information, that’s a concern – especially for supplements used alongside medication or recommended by healthcare professionals.
5. Sold through marketplace accounts with no brand affiliation Products listed by anonymous sellers on general marketplaces, without any brand endorsement or authorised dealer badge, carry higher risk. This is especially true when the same seller offers products across dozens of unrelated categories.
Official Statement from Wassen International
This isn’t just our perspective. Wassen International — the UK-based manufacturer of clinically researched supplements – has issued an official statement addressing this issue directly.
Wassen International has confirmed that heavily discounted Wassen products appearing through unofficial online channels are not arranged, approved, or endorsed by either Wassen International or its appointed distributor in Singapore, ActivHealth / WellbeingSG.
According to Wassen International, these unauthorised listings:
- Undermine the role and investment of the official distributor
- Create confusion around pricing and product availability
- Raise legitimate concerns about supply chain integrity, particularly among healthcare professionals
Wassen International has stated that it actively works with its UK exporters and partners to prevent products from being diverted into markets where an appointed distributor already exists. When credible information about unauthorised reselling is received, the company investigates and takes appropriate action – including issuing formal warnings and revisiting supply terms.
However, Wassen International also acknowledges a practical reality: once products pass through multiple independent intermediaries – wholesalers, consolidators, and online marketplace sellers – it becomes difficult to trace or control individual shipments. This means there is no guarantee of how those products have been stored, transported, or handled.
Why We Can Guarantee What Others Cannot
As the officially appointed distributor for Wassen International in Singapore, WellbeingSG and ActivHealth operate within a verified, quality-assured supply chain. When you purchase Wassen products from us, you get:
Direct sourcing from the manufacturer Our stock comes directly from Wassen International through their approved supply chain – not through third-party wholesalers or grey market intermediaries.
Proper storage and handling We are BizSAFE certified by Singapore’s Workplace Safety and Health Council, which means our storage, handling, and fulfilment processes meet nationally benchmarked safety standards. Temperature-sensitive products are stored according to manufacturer specifications.
Full product support Our team can provide accurate product information, dosage guidance, and after-sales support. We work closely with healthcare professionals who recommend Wassen products to their patients, and we take that responsibility seriously.
Traceability Every product we sell can be traced back to its manufacturing batch. If you ever have a question about authenticity, we can verify it.
How This Applies Beyond Wassen
While this statement is specific to Wassen International, the same principle applies to every brand we carry at WellbeingSG, from Activhealth probiotics to Efamol omega-3 supplements, Etixx sports nutrition, and Metabolics vitamins.
We are the authorised distributor for every brand on our platform. Every product comes through a verified supply chain, is stored under proper conditions, and is backed by full product support.
What to Do If You Suspect a Fake
If you come across a suspicious supplement listing, whether it’s a Wassen product or any other brand, here’s what you can do:
Reach out to us at WellbeingSG if you have questions about any product we carry – we’re always happy to help verify authenticitye you to reach out to ActivHealth directly. Together with Wassen International, we remain committed to supporting healthcare professionals and consumers with high-quality products delivered through trusted, authorised channels.
Check the brand’s official website for their list of authorised distributors in your region
Compare pricing against official retail prices – significant discounts are a warning sign
Contact the authorised distributor directly to verify the seller’s legitimacy
Report the listing to the marketplace platform if you believe it violates their seller policies

